D&AD Newbloods: 4orMore
Role: Art director
Copywriters: Namwan Leavell
Clothing Designer: Sydney Lindsey
Mass shootings have become a part of American culture. News of one briefly sparks outrage, but within a few days the shock wears off and any push for gun control loses momentum.
Vogue Magazine and the gun control non-profit EveryTown for Gun Safety have collaborated to create 4orMore, a fake fashion brand of wearable Kevlar apparel.Through our campaign, brand reveal and call to action, our goal is to get Americans to stop taking mass shootings for granted and demand the gun laws they deserve.