Cleveland Browns Victory Fridges
Client: Bud Light
Role: Art Director
Writer: Chase Zreet
CDs: Brandon Henderson & John Parker
Client: Bud Light
Role: Art Director
Writer: Chase Zreet
CDs: Brandon Henderson & John Parker
The Cleveland Browns weren’t just bad, they were the worst the league had ever seen. They were so bad in fact, that they even threw a parade the previous year celebrating an 0-16 season. We teamed up with Bud Light’s PR agency Weber Shandwick to give them a little extra motivation to win: fridges full of free beer that only opened when The Browns finally won.
The following year we partnered with Weber Shandwick once again to help launch a Victory Fridge appliance store selling the Victory Fridges with a promo spot and social videos featuring Browns superfan and WWE superstar The Miz.
The following year we partnered with Weber Shandwick once again to help launch a Victory Fridge appliance store selling the Victory Fridges with a promo spot and social videos featuring Browns superfan and WWE superstar The Miz.
Bud Light x Browns 2018
Initial Reception
Bud Light x Browns 2018
Winning Game Night
Fan Reaction
Bud Light x Browns 2019
Initial Reception
Bud Light x Browns 2019
Victory Fridge Store Launch Promo
Bud Light x Browns 2019
Victory Fridge — Social Assets
Bud Light x Browns 2019
Store Opening
Bud Light x Browns 2019
Reception
