The Community Spirit
Client: Casa Lumbre
Role: Art Director
Writer: Matt Herman
Creative: Ish Traore
Designers: Justin Flood, James Hughes,
Xander Opiyo, Anh Lee
Illustration: Braulio Amado
Photography: Vanessa Granda

The Community Spirit, is a vodka brand looking to generate systemic shifts in the alcohol industry and to use all of its resources into bettering the community at large. Because the world doesn’t need a new vodka, but it could use a new spirit.

For the first edition of TCS we focused on bringing attention to the hospitality industry. We created Block to Table, a platform that highlights and provides a voice to those often forgotten in restaurants. In each restaurant we partnered with we created a printed version of their menu that highlighted everyone that worked in the restaurant, from the chef all the way to the person who washed the dishes.