(T)ropical (E)scape (C)ode (H)awaii
Client: Hawaiian Airlines 
Role: Art Director
Co-Art Director: Justin Yang
Writers: Zak DeLange & Will Aebi

What if you could take a trip to Hawaii without anyone knowing?

With Hawaiian Airlines we created a fake tech conference “located” in Kansas City (actually in Hawaii) that would allow people to travel to Hawaii without the raised eyebrows around the office or at home.


Print




Digital


Direct Mailer
An invitation to the “conference”


Fake Conference Meeting Kiosk
Located in airport terminals

Window Decal
For “in-flight photography”



Conference Swag
To help sell the story




Snapchat Filter
Removes sunburn


Thank You Card
The cherry-on-top


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