Where Hype Becomes Legacy
Client: McDonald’s
Role: Art Director
Writer: Ben Capshaw
CD: Brandon Henderson

Designer: Henry Jinings
Type Design: David Chathas & James Hughes

The McDonald’s All American Games is one of the most prestigious showcases in the history of sports, so we gave them a new brand identity that could speak to their rich history and also the future of their brand.

MCDAAG:
Logo



MCDAAG:
Typeface


MCDAAG:
Color


MCDAAG:
2021 Roster Announcement





MCDAAG:
Design Application


MCDAAG:
Social — Archival Photography