Where Hype Becomes Legacy
Client: McDonald’s
Role: Art Director
Writer: Ben Capshaw
CD: Brandon Henderson
Designer: Henry Jinings
Type Design: David Chathas & James Hughes
Client: McDonald’s
Role: Art Director
Writer: Ben Capshaw
CD: Brandon Henderson
Designer: Henry Jinings
Type Design: David Chathas & James Hughes
The McDonald’s All American Games is one of the most prestigious showcases in the history of sports, so we gave them a new brand identity that could speak to their rich history and also the future of their brand.
MCDAAG:
Logo
MCDAAG:
Color
MCDAAG:
Typeface
MCDAAG:
Type
MCDAAG:
Jerseys: Designed by Eric Emanuel
MCDAAG:
Roster Announcement
MCDAAG:
OOH
MCDAAG:
Social — Archival Photography
