Where Hype Becomes Legacy
Client: McDonald’s
Role: Art Director
Writer: Ben Capshaw
CD: Brandon Henderson
Designer: Henry Jinings
Type Design: David Chathas & James Hughes
Client: McDonald’s
Role: Art Director
Writer: Ben Capshaw
CD: Brandon Henderson
Designer: Henry Jinings
Type Design: David Chathas & James Hughes
The McDonald’s All American Games is one of the most prestigious showcases in the history of sports, so we gave them a new brand identity that could speak to their rich history and also the future of their brand.
MCDAAG:
Logo
![](https://freight.cargo.site/t/original/i/aa10a011cad6facde759b35e6ce192e35130b42ff2aaa356aae6daa52080f057/MCDAAG19.png)
![](https://freight.cargo.site/t/original/i/7dded3019dc1ef8b59e984625c479f7795a09aedc3b5f210437a43bc8f3c4e22/MCDAAG21.png)
MCDAAG:
Color
![](https://freight.cargo.site/t/original/i/cd93159640aab525111d2cdf5cae3049c254ca69f165e821a49f07d94df6044f/WKNY_McDAAG_GUIDELINES_WIP_3.3_21-dragged-8.jpg)
MCDAAG:
Typeface
![](https://freight.cargo.site/t/original/i/0a39746a1193bfc70993200bbb85d0c5d0753698de4b651dd947437ccd840911/MCDAAG25.png)
![](https://freight.cargo.site/t/original/i/c0ad5545e18292a63cb16192a31f51005fbc3939869066b176a17df1fd0fcb65/MCDAAG24.png)
MCDAAG:
Type
![](https://freight.cargo.site/t/original/i/db7a9d611a09ceb9c83f483fd0998d0036f0d2f3302ffd12acdcaa87d5056684/MCDAAG2.png)
![](https://freight.cargo.site/t/original/i/2587e0ec872398da519c759a8dd080e0ea489a902196d8d92caf5bdb6c28d6d8/MCDAAG1.png)
![](https://freight.cargo.site/t/original/i/868a55c57fff7ea99e3040b6dc986d2e749afd0843602daa58beb8f8970fe2ca/MCDAAG10.png)
![](https://freight.cargo.site/t/original/i/e028316fdaa522f9b45514149986183f2e77cc04174d0e17a573753060fdd506/MCDAAG4.png)
![](https://freight.cargo.site/t/original/i/1573e7e58128df28243948191e7b4f8f9a0499ad6d177fbfa79f53471b2ecb3b/MCDAAG7.png)
![](https://freight.cargo.site/t/original/i/d73c6e4766c1048faebc38a35eb50fe6419ecad13b1e5fdcad371b9a190e0667/MCDAAG16.png)
![](https://freight.cargo.site/t/original/i/4529df0bd0ef2a3e2aae030b7f48d3bf1877ee9418fc1906d9a969568532468c/MCDAAG6.png)
![](https://freight.cargo.site/t/original/i/54bc9a3659510d32452ceb1e160759e606dc40010835bbc57e5c6991a8bef471/MCDAAG14.png)
![](https://freight.cargo.site/t/original/i/6cae784aaa342685bbda747c5c62d0ae4e3bf5a35042171abe8440dabc64b293/MCDAAG.png)
![](https://freight.cargo.site/t/original/i/70e3755bcb37eb7e4d39ae050608013084b9134aeba982d956f159a836f1ce73/MCDAAG15.png)
![](https://freight.cargo.site/t/original/i/bd5e51d970ae09d670d47e43b1cd2a0942b0f090a4805b3f6be0a45f505cd3d2/MCDAAG9.png)
![](https://freight.cargo.site/t/original/i/7951b501d213701e71007da9b2a8a982dc9d39912f9b90a2b092f45a4799148a/MCDAAG5.png)
MCDAAG:
Jerseys: Designed by Eric Emanuel
![](https://freight.cargo.site/t/original/i/90bb3b042bbf7b63dd910c932bd40e142594871bc68510301a8677748bda4d0b/unnamed-20.png)
![](https://freight.cargo.site/t/original/i/a677b9e1df3c55c0764ac06bc1e4557d3323a96932857f7c22583533d1666fa6/unnamed-15.png)
![](https://freight.cargo.site/t/original/i/b5ea571b8cdf30f0c98c6e6556273b539eb294fcc72e6d616e0aff1e51c35d19/unnamed-16.png)
![](https://freight.cargo.site/t/original/i/6a6163b2d545e8825364644a7e112bc8033da70cde60b77e8c25a316917aece4/unnamed-17.png)
![](https://freight.cargo.site/t/original/i/1f61f36999e4f3d2c29b00fe2dfd6ef9a0dd381dcdf3d0efcda78082165168a6/unnamed-18.png)
MCDAAG:
Roster Announcement
MCDAAG:
OOH
![](https://freight.cargo.site/t/original/i/92e1909cee8a3e2d2de94ab8a0b579b9d45023acc629ab07ccb0eab063264aba/MCDAAG_OOH_2022_.png)
![](https://freight.cargo.site/t/original/i/17beef0be010b3386500f0ce2ce0cc8cc0b8dc984581189f637653b982c7b683/MCDAAG_OOH_2022.png)
![](https://freight.cargo.site/t/original/i/ff46363b6685792d49cf6b3ae2e4c6822a0eff8743b1a1d1f160840ab33d0358/MCDAAG_OOH7.png)
MCDAAG:
Social — Archival Photography
![](https://freight.cargo.site/t/original/i/2c6c292dfaddf0c39686819d1ed85660264590d31565cfd1df9c9907f8eb76e9/McDAAG_1x1-copy.jpg)
![](https://freight.cargo.site/t/original/i/7122f1e94e8981bf59659c9d17f1455a83c0a2b70b08c682534f91231030f892/McDAAG_1x1_CHRIS.jpg)
![](https://freight.cargo.site/t/original/i/7348d982843ae1fafcde1e66b9b670e42d8072baa5dfc990a1733a1c2ef13a7e/McDAAG_1x1_JUWON.jpg)
![](https://freight.cargo.site/t/original/i/3de9611c77f089a9f99d835585509b3db0f7d07d055e1673c8c387e384f93e38/McDAAG_1x1_CARMELO.jpg)
![](https://freight.cargo.site/t/original/i/2ba6b5bbe0623e29ab95db60cd48674a0842d2e4abb1ff75db154710eb895627/McDAAG_16x9_LEBRON.jpg)
![](https://freight.cargo.site/t/original/i/d48186452553d3df3b1d2665b70d585e52b4526433e29e39bb3509b3968988ba/McDAAG_9x16.jpg)
![](https://freight.cargo.site/t/original/i/45e3d483c009cd61ac9bb77199ce1482572805c35c8734b7ee08f14a8dea7f7e/McDAAG_9x16_JR.jpg)