Art Direction & Design: Nik Reed, Cindy Nyugen & Ezell Brown
Copywriter: Paul Molloy
One of America's largest streaming services is bringing back drive-in theaters, but instead it's now for your favorite TV shows.
Monthly brochure issued out that features the main premiere of the month, making our brochures a one of a kind collectible.
Menu & Tickets
While staying on brand, Bingeland also has themed collateral for special premieres and events.
Brand Materials & Packaging
Our worker badges are colored based on what employee’s role at Bingeland is.
Bluetooth speakers to purchase for use during your visit at Bingeland. These speakers are Hi-Fi quality for a true theater experience.
Bingeland wants to make sure you don’t feel lost or out of place. It’s going to be dark out, but that doesn’t mean navigation should be a hassle. Our signage is spread across the environment to help you find your way.
Internal digital media that plays before a showing to ensure that the audience is in the place to be. This media will act as a bumper in-between showings.
Bingeland’s website and mobile app are an information portal where users can see what is playing and when. It is also where people can purchase tickets and reserve spots.
The mobile app is the central hub for Bingeland. Although your survival isn’t dependent upon your use of the app, your time spent at Bingeland will surely be easier as you will feel more connected and apart of the Bingeland community.
Bingeland will run short videos between Hulu content that tease the big release.
The initial phase of the launch will feature digital billboards in major cities. The boards will feature mysterious countdown clocks leading to something big.
Collectible Bingeland posters will be scattered across the city, informing people of the release. On the front is one of the shows featured in the release while the back has a manifesto telling people what Bingeland is and why they should come.
Large digital billboards that mimic the Bingeland experience will be put in major cities. Similar to the drive-in experience, these boards will be almost as big as the screens at Bingeland.
Located near the major highways of LA where people are often stuck in bumper to bumper traffic with no hope of moving for hours on end, people will be able to get a taste of Bingeland. Simply by tuning their radio to the station number displayed on the board individuals will be able to enjoy their favorite shows.
Bingeland Snapchat filters will show an unseen world where your favorite TV show characters are interacting with the environment