BINGELAND:
TV UNBOXED


Client: Hulu
Art Direction & Design: Nik Reed, Cindy Nyugen & Ezell Brown
Copywriter: Paul Molloy
 

One of America's largest streaming services is bringing back drive-in theaters, but instead it's now for your favorite TV shows.

 

 

 

 

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Identity Suite

Stationery

 
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Brand Collateral

Brochure

Monthly brochure issued out that features the main premiere of the month, making our brochures a one of a kind collectible.

 
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Brand Collateral

Menu & Tickets

While staying on brand, Bingeland also has themed collateral for special premieres and events.

 
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Brand Materials & Packaging

Tickets

Our worker badges are colored based on what employee’s role at Bingeland is.

Bluetooth speakers to purchase for use during your visit at Bingeland. These speakers are Hi-Fi quality for a true theater experience.

 
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Environmental Collateral

Wayfinders

Bingeland wants to make sure you don’t feel lost or out of place. It’s going to be dark out, but that doesn’t mean navigation should be a hassle. Our signage is spread across the environment to help you find your way.

 
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Intermission Spot

Internal digital media that plays before a showing to ensure that the audience is in the place to be. This media will act as a bumper in-between showings.

 
 

Digital

Website

Bingeland’s website and mobile app are an information portal where users can see what is playing and when. It is also where people can purchase tickets and reserve spots.

 
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Digital

App

The mobile app is the central hub for Bingeland. Although your survival isn’t dependent upon your use of the app, your time spent at Bingeland will surely be easier as you will feel more connected and apart of the Bingeland community.

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Digital Bump

Bingeland will run short videos between Hulu content that tease the big release.

 
 

OOH Launch

The initial phase of the launch will feature digital billboards in major cities. The boards will feature mysterious countdown clocks leading to something big.

 
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Collectible Posters

Collectible Bingeland posters will be scattered across the city, informing people of the release. On the front is one of the shows featured in the release while the back has a manifesto telling people what Bingeland is and why they should come.

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Poster Back

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OOH

Digital Boards

Large digital billboards that mimic the Bingeland experience will be put in major cities. Similar to the drive-in experience, these boards will be almost as big as the screens at Bingeland.

 
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Digital Boards

Located near the major highways of LA where people are often stuck in bumper to bumper traffic with no hope of moving for hours on end, people will be able to get a taste of Bingeland. Simply by tuning their radio to the station number displayed on the board individuals will be able to enjoy their favorite shows.

 
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Digital

Snapchat

Bingeland Snapchat filters will show an unseen world where your favorite TV show characters are interacting with the environment
around them.

 
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Print

 
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OOH

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