HAWAIIAN AIRLINES


Client: Hawaiian Airlines
Role: Art director
Co-Art Director: Justin Yang
Copywriters: Zak Delange & Will Aebi

 

 

Taking a spontaneous trip to Hawaii in the middle of February can lead to a lot of raised eyebrows around the office or at home.

What if you could take a spontaneous trip to Hawaii without anyone knowing?

 

 

PRINT

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DIGITAL

We'll capture desk workers searching for a way out and book them a flight to Hawaii.

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After booking, escapees will receive a mailer with an updated look on the classic Hawaiian postcard, disguised as an invitation to a tech conference in Kansas City, MO.

 

DIRECT MAILER

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FAKE CONFERENCE MEETINGS

Located in airport terminal

Before heading off to Hawaii, snap all the shots of awkward smiles, handshakes, and other people in business attire photography you need using our prop business rooms.

 

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WINDOW DECAL

Just before landing, send over an aerial shot of beautiful Kansas City.

 

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CONFERENCE GEAR

As our passengers gear up for their conference, we’ll help them sell their story.

 

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SNAPCHAT FILTER

Removes your sunburn and adds a geolocated filter from the T.E.C.H. Conference.

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THANK YOU CARD

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