Rebrand Your Family
Client: Men's Wearhouse
Role: Art Director
Copywriter: Whitney Repole
Photographer: Richard Scott
Every holiday season, Moms cope with the pressure to be picture perfect. So how can a men’s store alleviate their stress?
By helping them rebrand their fashion-senseless husbands and sons.
Christmas cards as Coupons
Placed in magazines with high female readership, spreads will catch women looking to dress their men the part.
With a variety good outfits to choose from, there’s a good impression for every man.
Men’s Wearhouse Pinboards will allow Moms to explore and shop for individual looks.
In a riff on the classic "mall-iday" photo, Men's Wearhouse will create an in-store Winter Wonderland so customers can take the perfect holiday portrait in style
Giver's Get Box
Her gift to them is our gift to her. Inside each Men's Wearhouse box from the Holiday Sale are the clothes that have just been purchased but also a bottle of champagne for moms to celebrate a successful family rebrand.