Rebrand Your Family
 

Client: Men's Wearhouse
Role: Art Director
Copywriter: Whitney Repole
Photographer: Richard Scott

Every holiday season, Moms cope with the pressure to be picture perfect. So how can a men’s store alleviate their stress?

By helping them rebrand their fashion-senseless husbands and sons.

 

Direct Mailer

Christmas cards as Coupons

mailer_envelope.png
mailer_cover.png
mailer_inside.png

Print

 

Placed in magazines with high female readership, spreads will catch women looking to dress their men the part.  

pride_spreads.png
artist_spreads.png
social_spreads.png
jock_spreads.png
globe_spreads.png
fatherista_spreads.png
husbeast_spreads.png
holly_spreads.png

OOH

With a variety good outfits to choose from, there’s a good impression for every man.  

 
wearhouse_ooh_2.png
b0b733cbca9ad251221ec315a922eaaf.jpg
1e1ad9160f5781b12fcd0a392ac13974.jpg
 

Social

Pinterest

Men’s Wearhouse Pinboards will allow Moms to explore and shop for individual looks.

 
pinterst_boards copy.png
 

Experiential

In a riff on the classic "mall-iday" photo, Men's Wearhouse will create an in-store Winter Wonderland so customers can take the perfect holiday portrait in style

 
 
this_will_be_better_at_some_point (1).jpg
facebook_post.png
 

Giver's Get Box

Her gift to them is our gift to her. Inside each Men's Wearhouse box from the Holiday Sale are the clothes that have just been purchased but also a bottle of champagne for moms to celebrate a successful family rebrand.

gg1.png
gg5.png
gg4.png
gg6.png
gg7.png
wearhouse_bottles.png