UNITE: The Last Dance
Client: Jordan
Role: Art Director
Writer: Michelle Smith
CDs: Matt Mulvey and Gary Van Dzura

For ESPN’s documentary The Last Dance we showed that 22 years after MJ won that first Slam Dunk contest, Air Jordan is a bigger part of the culture than anyone could have ever imagined. And it’s here to stay. On social on the morning of the finale we posted an IG carousel of condolences written for the cities of all the teams that Jordan won a championship against.

UNITE: The Last Dance

UNITE: The Last Dance