McDonald’s: Loyalty
Client: McDonald’s
Role: Art Director
Writer: Sara Carr
CD: Brandon Henderson

Animation: Buck

To reward McDonald’s fans for a lifetime of loyalty we helped launched their new Rewards program. With the rewards program people can earn points on their favorite items and then use them to get more of their favorites for free.

On social we reimagined everyone’s favorite items and turned them into shiny new Loyalty Items™ that people can earn as rewards for eating at McDonald’s.

Hero Film: The Life of an Order
Directors: Dayton/Faris
Editor: Mikkel Nielson
Color: Sofia Borup



Loyalty: Digital
Animations


Loyalty: Digital
More Illustrations


Loyalty: Digital
OLV








Loyalty:
Logos



Loyalty:
Animated Typeface



Loyalty: Digital
Snapchat