The Superior Instructor
Client: Michelob ULTRA
Role: Creative Director
Co-Creative Director: Will Binder
Art Directors: Andrew Congleton & Lindsey Evans
Writers: Zak DeLange & Joe Wint
Executive Producer: Lauren O’Driscoll
Senior Producer: Conner Harville
Producer: Sami Scholl
Director: Joseph Kosinski
DP: Hoyte Van Hoytema
Editor: Jeff Ferruzzo
Color: Mikey Rossiter

For the Super Bowl LX we brought to life one of Hollywood’s timeless tales. A novice skier, played by Lewis Pullman, who always loses to his friends has his fate changed when he meets a legendary ski trainer played by Kurt Russell, who helps him master the sport, and ultimately beat his friends to win ULTRAs.